http://harrypotter.warnerbros.com/ - HARRY POTTER SITE WITH DIVERSE MEDIA SOURCES
- LOOK THROUGH SITE AND GO TO COMMUNITY AND MESSAGE BOARDS!
I couldn't agree more with Jenkin's view points on his article, "Transmedia Storytelling." Today, the media is defined through multiple media sources also known as transmedia storytelling. Jenkin's describes Transmedia storytelling as, "A process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience." This lets each medium make a contribution to the on going story. Therefore, through all different media sources people get diverse parts of the story. The different media sources provide the back story which enhance the consumers knowledge. This tends to get the consumers/viewers more involved in the specific story.
This Harry Potter website describes all of Jenkins article by showing how Harry Potter is more then just a simple book. This website shows how Harry Potter falls across multiple media sources. Originally, Harry Potter was just a novel yet, it has come far from there. After producing over seven novels there then came a movie and media started to spread from there. As you see on the website there are Harry Potter books, dvds, games, comics and collectables, which gives the consumers more insight to the story. Through all these media sources there are a plethora of different information that is being released. You will never find all the information in one specific story therefore, they are spread among the different media sources. The online games lets viewers interact with the characters by understanding the story line behind it. An important factor is collective intelligence. Pierre Levy said, " collective intelligence, to refer to the new social structures that enable the production and circulation of knowledge within a networked society." On this Harry Potter site under "Community," there are message boards where people converse about the Harry Potter movies, books, characters and games. These forums congregate people that have the same likings together to discuss their different knowledge and viewpoints with one another. They try to assess information that would lead them to understanding more about each media source.
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2 comments:
I completely agree with Jenkins as well and I must say that Harry Potter is an excellent example. I have all seven of the books, three of the movies and my cousin's have the computer game. I think they also recently released a game for Wii as well! It is crazy how popular Harry Potter became. I remember watching someone read the book and when I asked what it was about, I thought that was the most ridiculous thing I had ever heard! I really agree with Jenkins when he said that transmedia really does create greater fandom. It allows more people to experience the same story through any portal they want. And that is really cool and a really great marketing strategy!
Cara, you make a good point here and the use of the Harry Potter fansite is a perfect example of Jenkins' transmedia storytelling. I've been to that website so many times and I've actually interacted with some of the comments made about the movies and books. I own all 7 books and all 5 movies. I go to the movies at midnight and I always go to the website to find out information before the release of a new movie. It sounds dorky but I'm a huge fan. I get different pieces of the story by interacting with multiple media channels. It makes me a bigger fan and actually makes me want to continue going back and interacting. That's the whole point and I think it definitely works. You hit this idea right on. Good post.
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