Photoshop for Democracy

In the article Photoshop for Democracy, Henry Jenkins talks about the many different of media and its impact on society. He explains how we used to rely on television for electing candidates however, now it's much more then that. The use of internet and mobile phones are taking place while having people interact more. One theory that is discussed throughout the reading is the media convergence theory. This is that techonoliges have multiple funcions, not just one purpose. This theory has a large effect on politics that can change citizens views and opinions. These images are traveling across multiple media sources. I think that Jenkins brings up very valid points through out his article. One effect Jenkins talks about is the effect it has on politics. He believes that our culture is being formed by using new media that collide and that the consumer interacts with the media producer.

My example is a video of John McCain - http://www.jibjab.com/view/203207

I think that this video is a perfect example of media convergence and how the consumer and media producer interact. This video is showing how Bush is boring McCain while he is making a speech. This video is showing a plethora of points that Jenkins talks about in his article. One being that, this video is attracting the youth. After talking about the 2004 campaign that was effected by new media technologies Jenkins said, "On the other hand, the closeness made both campaigns desperate to mobilize their base, attract undecided voters and register new participants- especially the young." This is video is an example of on type of media that was attracting the youth because it is something that they can relate to. This will grab their attention and have the desire to watch it. McCain is being compared to the famous television show, The Fresh Prince of Bel Air, while they are stating why he would make a good president. This video makes the public look at Bush and McCain in a different way and persuades the public.